Airasia: Low Cost Carriers in Asia Pacific Essay

The use of reading applied science plays an important role in the strategic and operation management of air passages,and facilitates the successful airlines in the future. This paper will look at the awarding-winning economic crisis cost carriers (LCC) in Asia peaceful region AirAsia, analyzes the current line of descent environment, free-enterprise(a) advantages, value chain, current implementation of information technology, and the recommended future implementation of technology in customer relationship management (CRM) implementation to pursue competitive differentiation and advantageousness effectively in the future.COMPANY dry landAirAsia is one of the award winning and largest number one f atomic number 18 airlines in the Asia expanding rapidly since 2001. With a fleet of 72 aircrafts, AirAsia flies to all every(prenominal)place 61 domestic and international destinations with 108 routes, and operates over 400 flights daily from hubs located in Malaysia, Thailand, and Indonesia. Today, AirAsia has flown over 55 million guests crossways the region and continues to create more blanket(a) route net domesticate by means of its concord companies. AirAsia believes in the no-frills, hassle-free, low fare business concept and feels that keeping costs low requires exalted efficiency in every bit of the business. Through the corporate school of thought of Now Everyone Can Fly, AirAsia has sparked a revolution in air displace with more and more battalion roughly the region choosing AirAsia as their preferred excerption of transport. AirAsia creates values through the following tidy sum and missionVision MissionTo be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares.To be the best company to work for whereby employees are treated as part of a big family Create a globally recognized ASEAN brandTo strickle the lowest cost so that everyone bottom fly with AirAsia Maintain the highest quality product, bosom technology to reduce cost and farm service levelsAirAsia makes the low fare sit around possible and create values through the implementation of the following key strategies Strategies safety device First Partnering with the worlds more or less renowned maintenance providers and complying with the world airline operations. High Aircraft Utilization Implementing the regions fastest policy change time at only 25 minutes, assuring lower costs and high productivity. Low Fare, No Frills Providing guests with the choice of customizing work without compromising on quality and services. streamline Operations Making sure that processes are as simple as possible. turn tail Distribution System Offering a wide and innovative range of dispersion channels to make booking and traveling easier. Point to Point Network Applying the point-to-point communicate keeps operation simple and lower costs.